A mainstay throughout her career has been an innate ability to illustrate impact, regardless of industry, audience, platform or circumstance.

Ask anyone who has worked with Lianne and they will likely share that she is a passionate storyteller, with a keen listening ear who asks thought-provoking questions and cuts to the heart of any subject matter quickly and with empathy and compassion.

An award-winning journalist, Lianne started her career as an on-air presenter at The Weather Network, before moving to CTV, where she was a news reporter and anchor covering daily news, then sports (her dream job!) in one of Canada’s most dynamic newsrooms in Montréal, Québec, Canada.

Shortly after having her first child, she added entrepreneur to her portfolio, creating Canada’s first production company dedicated to producing quality, visual resources for parents.

From its start selling award-winning VHS and DVDs at Wal-Mart, Costco, Barnes & Noble and Amazon, Where Parents Talk has grown and evolved — with a radio show, tv show, national magazine columns, a book, and currently a weekly radio show, podcast, and online hub for parenting information — rooted in science, evidence and lived experience.

Lianne has also worked in several national newsrooms in Canada, as a host, reporter, anchor, producer and line-up editor.

Writer

Annual Report Production

Content Development

Video Production

Magazine Concept to Creation

Host-Moderator

Along the way, she pivoted to communications, marketing, media and public relations roles in: not-for-profit (Ronald McDonald House Toronto), healthcare (Peter Munk Cardiac Centre at Toronto General Hospital) and education (St. Michael’s College School and Bayview Glen School).

Crafting compelling, impactful content (magazines, videos, web stories, interviews, podcasts campaigns, ads, signage, etc.), under tight timelines and even tighter budgets is something she excels at.

Her trademark is big-picture, out-of-the-box, strategic thinking. Crafting fresh ideas, wrapped in innovative tactics and delivering all of it with impact.

A continuous learner, Lianne has been a guest teacher at her alma mater Ryerson University (Toronto Metropolitan University), serves on a Board (Future Aces Foundation), hosts a weekly parenting program on the radio (105.9 The Region FM) and is an avid sports follower, spectator and participant (hockey and any racquet sport, among others).

She is married with three children, and is always on the look-out for the ‘next big thing’ before anyone else thinks of it!

Learn more about Lianne:  liannecastelino.com   and     whereparentstalk.com

An award-winning Designer and Art Director, Steve Goode brings more than 25 years of design and strategy expertise to clients who want to make a meaningful change.

He is a Juno award-winner and a Canada’s Who’s Who winner who has worked with a wide range of brands, from global giants to local startups across close to a dozen industries.

Understanding the importance of the creative process, his approach challenges from different angles to create insights that resonate with target audiences while adhering to business and brand objectives.

With a strong enthusiasm for solving complex communications needs through a keen graphic design lens, Steve excels at building the bridge between functionality and the human experience while keeping ‘the big picture’ in mind as it concerns market trends, brand guidelines, scope, deadlines and budget.

A mentor and collaborator, Steve leads with empathy and humour and is comfortable working alongside all levels of stakeholders.

He aspires to and is inspired by the highest level of creative work, driven by an insatiable curiosity, conceptual thinking and an eye for innovation. A ‘chameleon of design’, he brings a listening ear, forward-thinking approach and growth mindset to every client and each project.

Rivo

Dominion Voting

Full circle

B+H Architects

Slabtown

Arts and Letters Club

Whether talking to CEOs, hip-hop artists, healthcare professionals or construction workers, Steve is in his element with any audience when it comes to visual problem-solving.

Steve has gained extensive experience across a varied range of industries: Architecture, Aviation Cargo, Construction, Corporate, Education, Fashion, Food & Beverage, Healthcare, Interior Design, Music, Retail, Sports & Entertainment and Tech. He has worked in both small design studios and global advertising agencies.

He loves a good story! And every brand has a story to tell at its core. Drilling down to the heart of a brand’s raison d’être, then imagining an even bigger story and telling it through clever, inventive design elevates the narrative. That’s where his passion lies!

An avid watcher of trends particularly in music, film, art, photography, science and technology further fuels his creative juices. Together, these insights coupled with the principles of design keep his designs fresh and inventive.

Steve was previously co-founder of an athlete evaluation technology start-up called fullcircleAthlete.

When not meticulously poring over shapes, colours, and concepts, Steve watches an insane number of movies, making him an unstoppable force in various Oscar pools over the years!

When he is not working, you’ll probably find him in the forest with his mountain bike, rain or shine.

Steve is married and has two children.

Learn more about Steve at  shapevscolour.com